live demo · sample data

What Irv looks like when it's working

Every panel below is the real production component — fed sample data so you can see what your dashboard would surface tomorrow morning if you installed the SDK today.

Read the docs

NEW · daily brief

Senior-analyst writeup of yesterday — the morning's tl;dr

Headline + executive summary + ranked metric movements with cause + confidence + ranked priorities (action / expected impact / why-now) + EOD watchpoints + continuity from yesterday. Voice is tight, specific, founder-mode. Generated daily, ~$0.05/run.

Daily brief · 2026-05-04 · written 4h ago

Pricing recovered after Sunday's revert; signup verify still bleeding 62% at step 2

/pricing bounce is back to the May-1 baseline (32%) after the CTA revert — that ship paid for itself in two days. The signup funnel is the bigger problem now: of the 184 visitors who hit /signup yesterday, only 70 reached /signup/verify, and only 27 completed. Same shape as last week. I think it's email deliverability, not UX.

What moved

/pricing bounce32% (was 47%, −15pp)high
Sunday's CTA revert (commit 9b2f8c1) restored the pre-regression layout. Effect held through Monday's traffic mix. High confidence — DiD vs control pages confirms.
/signup → /signup/verify38% completion (unchanged WoW)medium
Same pattern 4 weeks running. Three users mentioned 'didn't get the email' in support. Best guess: deliverability — the from-address (onboarding@resend.dev) is being filtered.
Twitter-sourced /pricing visitors+340% (3.4σ above trend)high
Spike traces to a Sunday tweet from @notable_dev_account. Bounce on that cohort was 78% though — high-volume, low-conversion. Worth a /pricing variant for utm_source=twitter.

Top priorities

#1Verify deliverability of the signup-verify email — try a custom Resend domain.
EXPECTED:+10–18pp on step-2 completion if the issue is filtering. ≈$400–700/mo at current MRR rate.
WHY NOW:Step 2 has been the funnel ceiling for 4 weeks running. Every other lever has moved; this hasn't.
#2Add irv.track() to the 'Book a demo' CTA — currently 247 clicks/week with zero attribution.
EXPECTED:Unlocks attribution of demo→close. Probably reveals which pages drive the most demo intent.
WHY NOW:It's the highest-volume untracked element on the site. 5-minute fix; we've been blind for weeks.
#3Ship a /pricing variant for utm_source=twitter — heavier social proof, simpler hero.
EXPECTED:Twitter-cohort bounce ↓ from 78%. If it lands at 50% (mid-funnel baseline), worth ≈80 extra qualified visitors/week.
WHY NOW:The traffic spike is still active — small daily decay but you have 3-5 more days of meaningful sample.

Continuity

Last Wednesday's CTA fix is now showing +$340/mo of attributed lift via DiD vs control pages. Solid — that's the highest-ROI ship of the month. The tracking-debt index also moved C→B yesterday after you added irv.track() to the demo-video CTA.

NEW · root-cause confidence

Insights ship with calibrated confidence + ranked candidate causes

Every insight gets a 0–100 confidence badge — LLM-emitted, then deterministically recalibrated by hard evidence (commit_sha bumps +10, missing metric_refs −20, anomaly without metric_refs −25). The 'ranked causes' panel shows the top 3 candidates the model considered, so you see what was ruled out, not just what won.

Recent change78% confidence/pricingcommit 7c4f2a3

/pricing bounce rose 18% the day after deploy 7c4f2a

Likely cause: the new pricing card layout pushed the primary CTA below the fold on mobile (60% of /pricing traffic). Revert the column order or move the CTA above the feature grid.

Ranked causes considered

#1
Deploy 7c4f2a moved the primary CTA below the fold on mobileDeploy · 78%
#2
Coincident Twitter mention drove non-converting traffic to /pricingSource shift · 32%
#3
Stripe checkout iframe slow to load (median LCP 4.2s on /pricing)Correlation · 21%

paste into Lovable's chat to ship the fix

Drop-off84% confidence/signup/signup/verify

Signup funnel: 62% drop at step 2 (email verify)

Visitors who hit /signup rarely advance to /signup/verify. Cut the email verification step, pre-fill it from the OAuth provider, or surface a clearer 'check your email' state.

Ranked causes considered

#1
Email verify step has no visible progress indicator (dead-end UX)Anomaly · 84%
#2
Verification emails marked spam by Gmail (3 user reports in the log)Correlation · 41%

paste into Lovable's chat to ship the fix

Tracking gap72% confidence//pricing

5 buttons clicked >50× last 7d but no irv.track() call

Top untracked: 'Book a demo', 'Watch video', 'Compare plans'. Add tracking so we can measure which CTAs convert and surface them in funnels.

+ demo_requested (page:string)
+ video_played (video_id:string)
+ plan_comparison_opened

paste into Lovable's chat to ship the fix

NEW · tracking-debt index

Lighthouse-style score for how well your app is instrumented

Three weighted components: form coverage (40%), declared events firing in last 30d (30%), top-clicked elements matching tracked events (30%). Surfaces severity-sorted gaps with snake_case event-name suggestions. A→F grade. Updates on every push to main.

Tracking debt

16 declared

78B/ 100

Forms

Declared

Clicks

high"Book a demo" clicked 247× but no tracked event matches.
med2 forms without nearby tracking — add irv.track("form_submitted") on submit.
med`checkout_abandoned` is declared but hasn't fired in 30d — broken instrument or unused code path.app/checkout/page.tsx:42
low"Watch video" clicked 18× but no tracked event matches.

Why it matters

Most analytics tools assume you wrote a tracking plan. You didn't. Irv builds one from your repo + traffic and tells you exactly what's broken.

Click any gap to get a paste-ready Lovable prompt that adds the tracking call to the right file at the right line.

NEW · change → effect auto-attribution

Every commit auto-paired with the metric movement around it

No 'Ship-to-AI' click required. Every push to main, every shipped prompt, every tracking-plan change gets the [-3d, +3d] before/after delta computed automatically. Verdicts: positive / negative / inconclusive with confidence + a one-sentence rationale you can audit.

What changed → what happened

3+1−1?/ last 30d

Commit9b2f8c12d ago

Move signup CTA above the fold

matt · 4 files · main

Visitors +16.9% (1180→1380 avg/day). Pageviews +22.0%. 3d before vs 3d after.

+16.9%

86% conf

Shippeddemo-24d ago

Email verify: add 'Check your email' progress card

drop_off · shipped via lovable

Visitors +7.3% (1100→1180 avg/day). Pageviews +7.3%. 3d before vs 3d after.

+7.3%

64% conf

Commit7c4f2a3Sat, May 23

Pricing v2: feature grid first, CTA second

matt · 2 files · main

Visitors −11.3% (1240→1100 avg/day). Pageviews −11.3%. 3d before vs 3d after.

-11.3%

71% conf

Plan changea4d12feThu, May 21

Tracking plan: +3 / −0

commit a4d12fe

Visitors changed by 0.0% — within the ±5% noise band.

0.0%

30% conf

Commite51c8a9Mon, May 18

Add demo video to homepage hero

matt · 3 files · main

Visitors +26.5% (980→1240 avg/day). Pageviews +26.5%. 3d before vs 3d after.

+26.5%

92% conf

NEW · audience + engagement tabs

Standard breakdowns + autocaptured engagement signals

Channels (Direct/Search/Social/Email/Paid/Referral with regional Google TLDs + 25 social hosts), new-vs-returning, hourly distribution heatmap, top-clicked elements per page. Plus engagement: outbound clicks, form submits, JS errors, 404s, scroll depth — all autocaptured by the SDK, no manual tracking.

Breakdowns

Top pages

VisitorsPageviews

/1.8k4.3k
/pricing9801.8k
/signup7201.2k
/features520980
/docs380720

NEW · PR-review bot

Irv comments on every PR with predicted impact + tracking suggestions

Connect GitHub. Open a PR. Irv parses the diff, finds new buttons/forms without irv.track(), flags removed tracking calls, surfaces the page-traffic impact, and links any past insights touching the same files. Updates the same comment on subsequent pushes — no spam.

github.com/your-org/your-app · PR #42· comment from irv-bot

**Irv here.** I checked this against the last 7 days of traffic.

**Touches a high-traffic page.**
- `app/pricing/page.tsx` → `/pricing` (#2 by visitors, 1,820 last 7d)

**Tracking suggestions.** New interactive elements detected without matching `irv.track()` calls:
- `app/pricing/page.tsx`: +2 interactive elements, 2 without tracking
  ```ts
  irv.track("pricing_clicked");
  ```

**Past insights on these files:**
- /pricing bounce rose 18% the day after deploy 7c4f2a

**I'll be watching:** `/pricing` — bounce, conversions, and any new events you add. I'll post a lift estimate in 7 days.

---
<sub>[Irv](https://irv.dev/app/acme) · your co-founding data wizard. Reply `@irv ignore` to skip future comments on this PR.</sub>

NEW · weekly executive narrative

Saturday-morning prose update — like a junior analyst wrote it

Six sections: state of the business / what worked / what didn't / where to look next / recommendations / metric to watch. Honest, specific, no corporate fluff. Sent via email or surfaced on the dashboard.

Irv · weekly narrative · Acme SaaS

Solid week — pricing fix recovered the bounce, signup funnel still leaking at step 2

State of the business

1,820 visitors (+12% WoW), 5,840 pageviews (+18%), 226 form submits, $1,240 in tracked revenue. Net change-effect score across 5 deploys: +2.

What worked

The Saturday move-the-CTA-above-the-fold ship (commit 9b2f8c1) recovered the /pricing bounce and put visitors back to where they were 2 weeks ago. Verified DiD lift: +16.9% over 6 days vs control pages. Worth more than the ~$340 of attributed revenue.

What didn't

Signup funnel step-2 (email verify) is still bleeding 62% of the visitors who hit it — same as last week. The progress-card ship helped marginally (+7.3% on visitors but inconclusive at the funnel-step level). The actual problem may be deliverability, not UX.

Where to look next

I'd check whether the verification emails are landing in spam. 3 user-report events in the log mention 'didn't get the email.' The DKIM/DMARC records might need a refresh, or the from-address (currently onboarding@resend.dev) is being aggressively filtered. Worth a 15-minute check.

Recommendations

- Verify deliverability of the signup-verify email (3 user reports). Try a custom sender domain on Resend. - Add irv.track() to the 'Book a demo' button — it's been clicked 247× this week with zero attribution. - The Twitter-driven traffic isn't converting on /pricing (12% bounce vs 32% baseline). Consider a /pricing variant for utm_source=twitter.

Metric to watch

/signup → /signup/verify completion rate. Currently 38%. If we don't crack 50% by Friday, the deliverability fix wasn't the issue.

That's your tomorrow morning.

Free during beta. One-line install. Connect GitHub, point Irv at your Lovable app, check back tomorrow — every morning after, the work is queued.

Setup guide

**Irv here.** I checked this against the last 7 days of traffic. **Touches a high-traffic page.** - `app/pricing/page.tsx` → `/pricing` (#2 by visitors, 1,820 last 7d) **Tracking suggestions.** New interactive elements detected without matching `irv.track()` calls: - `app/pricing/page.tsx`: +2 interactive elements, 2 without tracking ```ts irv.track("pricing_clicked"); ``` **Past insights on these files:** - /pricing bounce rose 18% the day after deploy 7c4f2a **I'll be watching:** `/pricing` — bounce, conversions, and any new events you add. I'll post a lift estimate in 7 days. --- <sub>[Irv](https://irv.dev/app/acme) · your co-founding data wizard. Reply `@irv ignore` to skip future comments on this PR.</sub>

What Irv looks like when it's working

Senior-analyst writeup of yesterday — the morning's tl;dr

Insights ship with calibrated confidence + ranked candidate causes

Lighthouse-style score for how well your app is instrumented

Every commit auto-paired with the metric movement around it

Standard breakdowns + autocaptured engagement signals

Irv comments on every PR with predicted impact + tracking suggestions

Saturday-morning prose update — like a junior analyst wrote it

That's your tomorrow morning.

Ask Irv

What Irv looks like when it's working

Senior-analyst writeup of yesterday — the morning's tl;dr

Insights ship with calibrated confidence + ranked candidate causes

Lighthouse-style score for how well your app is instrumented

Every commit auto-paired with the metric movement around it

Standard breakdowns + autocaptured engagement signals

Irv comments on every PR with predicted impact + tracking suggestions

Saturday-morning prose update — like a junior analyst wrote it

That's your tomorrow morning.